Happy Meals aren't just for kids anymore, but only for a limited time. For the launching of an adult meal box that comes with a beloved character figure, McDonald's collaborated with the streetwear fashion label Cactus Plant Flea Market.
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| Image by Kelvin Stuttard |
In a statement posted earlier this month on its Facebook page, McDonald's wrote, "One day you ordered a Happy Meal for the last time and you didn't even realize it." However, the new advertisement from the fast food juggernaut will allow adults to relive a period of their youth.
The Cactus Plant Flea Market Meal Box, which McDonald's will start selling on Monday and keep selling through October 30, allows adults to relive their childhood reminiscence. Grimace, the Hamburglar, Birdie, and the newest addition Cactus Buddy are included in the package along with a meal and a beloved McDonald's mascot.
Fans of Cactus Plant Flea Market can enter a sweepstakes through the McDonald's app and win prizes as well.
McDonald's USA Chief Marketing and Customer Experience Officer Tariq Hassan said in a statement on Tuesday, "We're basically repackaging one of the most memorable McDonald's experiences in a new form that's hyper-relevant for our adult consumers."
McDonald's has previously collaborated with well-known pop culture figures to increase sales. It collaborated with the American rapper Travis Scott in 2020 to promote his go-to meal of a Quarter Pounder, fries, and a Sprite. Additionally, McDonald's debuted the BTS Meal in 2021 as a result of its partnership with the South Korean boy band.